About Us

For over 25 years, The Potential Group has supported individuals, teams and systems to build compelling collaborative strategies that engage people in moving forward initiatives that profoundly improve health systems and the well-being of individuals, families and communities. We help our clients envision the future, reach common decisions, plan powerful action, and learn and adapt in collaborative ways.

Our Vision

Be the go to consultancy for the leadership and orchestration of system transformation and organization change in healthcare and other “do good” sectors.

Through our high engagement processes, we create more energized, innovative workforces that emerge ready to act and with capacity to bring strategic change and innovation to life. The result is stronger leaders and change agents, and sustainable, socially accountable change.

Our Mission

We help leaders build compelling collaborative strategies that engage teams and communities in advancing change initiatives that profoundly improve our health system and the well-being of individuals, families and communities.

We gravitate toward clients who have a strong personal sense of purpose in their work. Being able to tap into that sense of purpose and ignite it across an organization makes anything possible.

Our Team

Danny Nashman

 

Danny Nashman Partner

Danny Nashman

Partner

Danny Nashman

Danny Nashman has 23 years of experience as a consultant, coach and facilitator in organizational change and development. He is the founder of The Potential Group, a consultancy that supports senior leaders to lead strategic change and innovation in the health system and other social enterprises. His work focuses on providing frameworks, tools and guidance that help leaders to create strategy and bring change to life with efficiency, high engagement and momentum. He is a skilled designer and facilitator of initiatives and interactions that result in increased alignment, direction and focus. His clients include hospitals, health networks, Universities, NGOs, social service agencies, government agencies and international development organizations.

Danny is a leader in the field of Generative Change Leadership and is a co-creator of the PACE Model for Sustainable Change. He is a guest lecturer at the University of Toronto Faculty of Medicine Centre for Faculty Development and teaches the year-long Leading Strategic Change and Innovation Coaching Program run by The Potential Group.

×
Catherine (Cate) Creede

 

Catherine (Cate) Creede Partner

Catherine (Cate) Creede

Partner

Catherine (Cate) Creede

Cate is a Partner in the consulting firm The Potential Group, which focuses on designing and building capacity for sustainable strategy and change, primarily in the space of healthcare and education.

Cate designs and leads conversations to mobilize groups to powerfully advance community visions and goals.  She is a consultant, coach, teacher and researcher, with a mission to create sustainable, generative, socially accountable change.  Cate is deeply experienced at design, facilitation, capacity building and constructing effective conversations and processes that support systemic change and social innovation, primarily in healthcare, education and community agencies.  She is committed to principles of equity, diversity and inclusion, and has designed, facilitated and supported more than 200 strategic planning and change initiatives in healthcare over the past 10 years.

In her role as an educator, Cate holds an adjunct position at the Department of Psychiatry, University of Toronto, and is Associate Director and Core Faculty with the New and Evolving Academic Leaders program at the Centre for Faculty Development. She and Partner Danny Nashman also lead a capacity building program for clients called Leading Strategic Change and Innovation that focuses on sustainable implementation of strategy.  Cate was also part of the founding faculty of the Collaborative Change Leadership program at the Centre for Interprofessional Education (University Health Network and University of Toronto) for ten years.  She has contributed to numerous articles, books and posters on the evolution of leadership in academic healthcare.

Cate is an experienced coach and is currently in an international coaching certification program, and she has completed the San’yas Indigenous Cultural Safety training.  For the past twelve years, she has also been the volunteer Co-Director of a children’s development project in Kasese, Uganda called Nikibasika Learning and Development Program.  Nikibasika supports a group of 52 orphaned and vulnerable children and youth to become community oriented, globally aware, self-sustaining citizens. She co-leads all fundraising, strategic direction and hands-on management of the program.

×
Leslie Zborovski

 

Leslie Zborovski Director of Operations

Leslie Zborovski

Director of Operations

Leslie Zborovski

Leslie is the Director of Operations at The Potential Group. Working closely with the Partners, Leslie provides robust Project Management support for many of our projects.

With strong planning and coordination skills, attention to detail and rigorous follow-up and tracking of milestones, deliverables and budget, Leslie is a great asset to our team.

 

×
Jackie McCaffrey

 

Jackie McCaffrey Junior Consultant and Project Manager

Jackie McCaffrey

Junior Consultant and Project Manager

Jackie McCaffrey

Jackie has been working in the academic healthcare sector for over 15 years. She has worked in and with most of the TAHSN hospitals in Toronto as well as most of the major academic institutions in Ontario. 

Jackie has vast experience working in healthcare education through her many years of work as project manager with the Centre for Faculty Development, University of Toronto and she brings this experience and expertise to all the projects she oversees with The Potential Group. 

 

×
Andrea Perez Cosio

 

Andrea Perez Cosio Project Manager

Andrea Perez Cosio

Project Manager

Andrea Perez Cosio

Andrea has over 10 years experience in public health policy research and development. She has managed projects regarding local and global issues, in hospitals as well as academic institutions, providing expertise in planning, qualitative analysis, and stakeholder management.

She is an excellent planner, multi-tasker and coordinator, with the ability to communicate efficiently within multidisciplinary environments.

×
Katt Grant

 

Katt Grant Junior Consultant

Katt Grant

Junior Consultant

Katt Grant

Katt co-founded an environmental consulting group in Germany where she completed her master’s in Sustainability, Society and the Environment. With an undergraduate degree in Economics, she has completed a variety of consulting projects from socially responsible investing in British Columbia, to setting up a green business support program in Guyana.

Katt is passionate about creating a positive impact, and enjoys working with “do good” organizations with the Potential Group. 

×
Marisol Fornoni

 

Marisol Fornoni Junior Consultant

Marisol Fornoni

Junior Consultant

Marisol Fornoni

Marisol has been working in the non-profit sector for the last 5 years and has supported organizations across the Greater Toronto Area with fundraising, project coordination, and communications. Marisol is passionate about supporting The Potential Group in creating powerful plans for its clients that re-envision their future in a collaborative way.

×
Joanna Mackie

 

Joanna Mackie Senior Associate

Joanna Mackie

Senior Associate

Joanna Mackie

Joanna Mackie is a Leadership Coach, Organizational Change Consultant and Designer/Facilitator with more than 25 years experience helping leaders create and navigate positive change.  Leveraging her work with clients from 30 + countries, she supports individual contributors, teams and organizations across the globe as they propel change in healthcare, professional services, financial and non-profit sectors.

Joanna has worked extensively with global, multi-national and local organizations including Holland Bloorview Kids Rehabilitation Hospital, the Toronto Stroke Networks, Toronto People with AIDS Foundation, Canadian Blood Services, CARE International, Siemens Global, Deloitte, Ernst and Young Global, and Bullfrog Power to name a few.

Joanna brings her breadth of expertise in strength-based, high-engagement approaches to individual, team, organizational and system change. She also has deep knowledge and skills that enable clients to work across cultural differences, to disrupt unconscious biases and to identify style-shifting opportunities that will serve their goals, helping them drive lasting, transformative results. Through her work, clients build awareness, understanding and capabilities that shift and enhance their approaches to multiple dimensions of work and life. She also leverages her experiences and know-how in ontological approaches to leadership, which strengthen clients’ abilities to observe themselves and see a wider range of possible actions to generate enhanced results.

Joanna has a master’s degree in organizational change from the University of Toronto and a bachelor’s degree in psychology from the University of Western Ontario. She completed her diplomas in coaching through the Newfield Network and in emotional intelligence through the Institute for Health and Human Potential. Joanna is a singer, pianist and violinist and is deeply committed to helping dogs and cats in need. She lives in rural Ontario, Canada with her husband, their rescue dogs and formerly-feral cats.

×
Melissa Creede

 

Melissa Creede Associate

Melissa Creede

Associate

Melissa Creede

Over Melissa’s two decades of experience with corporations, small businesses, and governments, she has travelled from corporate board rooms in the oil sands to non-electrified communities in rural Argentina, and everywhere in between.

After earning her engineering degree, Melissa worked in the technical services sector for four years. She joined The Delphi Group in 1997, where she began putting her passion for the environment into action. As a Vice President at The Delphi Group, she advised corporations, governments, and institutions on climate change, clean energy, and sustainability issues. She continues to offer consulting expertise in the climate change and sustainability fields.

×

Client Feedback

  • They have tremendous ability to build the capacity of leaders and teams with whom they are working - to carry out, build on and sustain work once formal consultations with The Potential Group are complete.

    Maria Tassone Director, Centre for Inteprofessional Education, University of Toronto
  • The Leading Strategic Change and Innovation Program was extremely helpful in guiding my work as the director of a major centre within a large academic hospital. The insights and tools that I learned through the program really helped me succeed in my first year in this new role. I highly recommend the program.

    Stephen Hwang Centre for Urban Health Solutions, St. Michael's Hospital
  • It's great to have a conversation about what's possible instead of focusing on the problem.

    Strategy Session Participant
  • I have been fortunate to work with the Potential Group on the ongoing implementation of the strategic plan - building alignment across the organization, tackling significant change management. They are coaches, co-creators and have supported us to build a robust team that can both lead and implement strategic change in ways that maximize engagement and energize our momentum.

    Cheryl Woodman Chief Strategy Officer, Women's College Hospital
Find Out How We Can HelpCONTACT US